Amazon made the tough but necessary decision to suspend non-essential fulfillment. The decision ensures that all resources work toward providing essentials for quarantined consumers. But, non-essential Amazon sellers now have nowhere to sell. Merchants relied on Amazon to fulfill every aspect of their business operations. Having fulfillment suspended is a hard hit to their survival. Merchants need to act fast, not just to survive this blow but thrive. That means running independently of major retailers like Amazon, Walmart, and Target. Jason Asher is Kodella’s eCommerce expert and believes sellers have a golden opportunity.
“The only way that retail survives is by pivoting and adapting to the times.” Not only is it an excellent time to create an online store to reach the needs of your clients, but it’s also the most convenient time.
Asher is an expert in his field with over 20 years of eCommerce and digital marketing experience. He believes a retail revolution is on the horizon and will focus on online experiences. “We’re on the verge of a revolution in retail that is going to include fewer interactions on a real-estate level.” The key to success will come down to how well businesses prepare their digital platform. Retail will pull away from in-store shopping and all eyes will draw online. “These intense and amazing digital experiences are going to drive interest in brands and interest in products.”
All Eyes Are Online
Retailers will have a unique opportunity if they can pivot online fast. “People still have money. People still want to buy non-essential things. What we’re going to find is that existing businesses are going to flourish.” Clearly, there is still a high demand for non-essential products. With lockdowns still in effect, consumers want access to products online. The key to success will come down to how fast can businesses prepare their online platform. Asher believes, “The only way that retail survives is by pivoting and adapting to the times.” Not only is it an excellent time to create an online store to reach the needs of your clients, but it’s also the most convenient time.
A Life-Changing Opportunity
With Amazon dropping out of the game for non-essentials, this leaves a massive opportunity for small retailers. Before the current pandemic Amazon’s ad business, Amazon PPC outperformed Google’s Adwords. This meant more consumers shopping through Amazon promotions than Google’s. Since Amazon has stopped fulfilling non-essentials they have stopped promoting non-essential products. When it comes to online marketing, that is huge. This leaves a big opportunity for small shops to bounce to the top of keyword searches.
Asher believes this event will be the catalyst for underdog sellers to rise to the top. “What we’re going to see is a return to Google, return to Google Adwords, a return to SEO, and a return to the branded-based websites. Once businesses gain traction, we’re going to see a return to retailing back to what it was back in the early 2010s before Amazon became this behemoth. We’re going to see more small businesses succeed because they’re going to be able to own their brand.” To develop their brand and their digital profile, sellers need to get started now.
How To Seize this Opportunity
Consultant companies, like Kodella, are the answer to merchants questioning where to get started. Using a consultant company, like Kodella, gives you the functionality of NetSuite and the technical support from an expert. NetSuite offers the most robust business management offerings to take your company to the next level.
Retail will pull away from in-store shopping and all eyes will draw online…With Amazon dropping out of the game for non-essentials, this leaves a massive opportunity for small retailers.
Furthermore, an implementation with Kodella is not a one-time transaction trade-off. We care about our customers, which is why we go the extra mile to set them up for success beyond the completion of a project. “We at Kodella are there on the front lines with you to help you in any way possible by ensuring continuity during these challenging times. Our team creates the right solution so that your business can be healthy and come out of this stronger. We build long term safeguards into your business to carry you through the next major change in the world.”
Hire an Expert
Merchants will need the help of an experienced company to guide them to success. As a NetSuite partner Kodella offers more than the average competitor. We assist in migrating historical data, train your team to use NetSuite, and provide long-term support. Our NetSuite and Scrum certified teams focus on producing value and keeping quality of work accountable. NetSuite’s management system is compatible with any industry. And, thanks to the dedication of Kodella, it is custom-tailored to any unique business needs.
Kodella’s services include:
- NetSuite Implementation & Training: Kodella creates a custom NetSuite solution. Each solution is unique and perfect for any ERP, eCommerce, or software stack goal.
- Content Management System: Manage the quality of your website with a CMS solution from Kodella. Create stunning visuals that wow your customers and amplify their shopping experience.
- Extended Support: We go above and beyond for our customers. Even after implementation, we are available to answer any questions and help resolve any migration issues.
